All Collections
Seller Questions
How can I write effective captions for my photos?
How can I write effective captions for my photos?

What guidance should I keep in mind when writing captions for my listing photos?

Bōdie avatar
Written by Bōdie
Updated over a week ago

It won't surprise you to know that eyecatching, professional listing images are key to presenting an appealing home for sale. Supplementing the images with concise captions will help interested buyers know exactly what they are looking at.

Here are some tips for getting the most out of caption content:

  • Be brief and to the point. Buyers are scanning through listing images quite quickly. Ensure that are able to get the gist of your caption at a glance.

  • Point to subtle selling features. There isn't much value in emphasizing what is obvious in the image in writing. However, captions are very useful when there is something important to point out which is hard to see or capture via photo.

  • Use keywords that are widely used in real estate. Another trick to get buyers to read the captions is to use terms and descriptions that are in common parlance. Taking this approach makes your writing easy to consume.

Did this answer your question?