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What is the maximum number of characters allowed for an MLS description?
What is the maximum number of characters allowed for an MLS description?

Which requirements should you keep in mind when writing your home description?

Bōdie avatar
Written by Bōdie
Updated over a week ago

Good question! Though the maximum for real estate boards varies (depending on the province, location etc.), the maximum character count is 1020. And yes, a space counts a one character!


Here are some tips based on listings that attracted a lot of viewings and sold quickly:

  1. Make your first sentence direct and to the point.
    For example: “You’ll love this elegant 2-story home with breathtaking views of downtown.”

  2. Have fun with it, but keep it factual.
    For example: “Even your tallest friends can hang out in the basement without bumping their heads!”

  3. Use enticing descriptors.
    For example: “stainless steel appliances,” “large contemporary kitchen,” or “custom walnut cabinets and quartz countertops.”

  4. Give potential buyers an idea of the area and highlight proximity to key destinations.
    For example: “20 minute drive to hiking trails” or “30 minutes from 5 world class ski resorts.”

    Need some inspiration?
    Click here to read examples of exceptionally written home descriptions.

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