Good question! Though the maximum for real estate boards varies (depending on the province, location etc.), the maximum character count is 1020. And yes, a space counts a one character!
Here are some tips based on listings that attracted a lot of viewings and sold quickly:
Make your first sentence direct and to the point.
For example: “You’ll love this elegant 2-story home with breathtaking views of downtown.”
Have fun with it, but keep it factual.
For example: “Even your tallest friends can hang out in the basement without bumping their heads!”
Use enticing descriptors.
For example: “stainless steel appliances,” “large contemporary kitchen,” or “custom walnut cabinets and quartz countertops.”
Give potential buyers an idea of the area and highlight proximity to key destinations.
For example: “20 minute drive to hiking trails” or “30 minutes from 5 world class ski resorts.”
Need some inspiration?
Click here to read examples of exceptionally written home descriptions.